Cospa Ramen
A NYC ramen restaurant needed opening-week foot traffic, positioning its $9.99 base bowls as an affordable and delicious, new dining experience.
Client
HAND Hospitality
Platforms
Instagram
My Role
Videographer
Colorist
INTENTIONAL FILMING
To move beyond food shots, I structured the social content around the unseen energy of the space. Through intentional low-angle framing, ambient lighting, and grounded audio, the strategy prioritized sensory texture and human conversation over quick-cut food trends.
I focused on stationary shots at the dining table as well as the movements amongst people, hands, items, and bowls of food.
Log Conversion to REC-709 Color Grade
I HAD A PROBLEM AND A SOLUTION
The initial concept called for a series of wide exterior shots to establish neighborhood energy and foot traffic. On the shoot day, NYC street scaffolding and sidewalk congestion obstructed clear angles and diluted the visual appeal of the storefront.
THE SOLUTION
I shifted the visual strategy indoors. By reframing the shoot around intimate interior coverage, I transformed a logistical hurdle into an immersive look at the dining experience.